Hospitality is at the core of Convene’s DNA. The hospitality industry is defined as “relating to or denoting the business of housing or entertaining visitors”—but for us, it goes much further. We know that our people are our business, and not the other way around.
It’s no surprise then that we choose to act quickly and thoughtfully when our industry changes and our community is in need, and last March was no exception.
When we lost our ability to host (and feed!) our meeting planners, attendees, keynote speakers, panelists, and sponsors, we knew we had to alter our offering to meet the demands of our new normal. But we also understood that, while we couldn’t gather in person, our need to meet and engage didn’t actually go anywhere—it just turned digital. So, we did too.
When searching for solutions to this new set of challenges, we consulted our hospitality toolkit and human-centered design philosophy. For over ten years, we’ve utilized human-centered design to solve problems and innovate the physical meeting world, and over the last four years, we’ve implemented it in the flexible office space as well. Operating from a place of empathy, human-centered design frames all solutions through the perspective of the person utilizing the product, space, or service you’re adapting, recognizing the ways they’ll impact their everyday experience. We’ve seen human-centered design improve workday experiences and in-person meetings and we knew it would translate well to today’s virtual world, too.